The Internet. It has changed a lot over the past 25 years. It has become more about people in the last eight, since social media has gone mainstream. Are you making the most of it?
Improving your online identity is not about how to do social media, or social branding, or even marketing. You can outsource marketing. I want to talk about practice, about developing something that becomes part of you. The more you are able to do with these new ‘senses’, the more you can get back. What you do with it at the end? Grow as a person, do more, do less, become a leader in your field, become a revolutionary, learn a couple of new skills or become more attractive, I don’t care.
It’s a journey we are all taking together, nobody has it all figured out, as much as some ninjas and gurus want you to believe they have. There are some attitudes and skills, however, that will serve you well, whatever the next big thing.
Have a great online life. There is a whole industry that wants you to hand it over to them. Do that and you will get some results, but anything anyone else can write or create on your behalf will never reflect who you are. We don’t need more generalised ‘content’ only machines will read – we need to go back to actually owning our piece of the net and using it.
This site is about helping people go through the process of becoming comfortable using their online voices. There is an ebook and videos, and guides for practice. I hope it will motivate to do things you didn’t know you could do.